Our Gateshead

Positive perceptions of today’s youth championed by North East showcase event

Young volunteers who helped to spearhead the event

A North East charity is spotlighting the portrayal of young people in the media with a regional event at BALTIC this December.

The Positive Media Showcase is hosted by Truth about Youth - The Co-operative Foundation’s five-year project in the North East, being run in partnership with Youth Focus: North East, a charity that works across the region to improve the lives of young people.

The event - spearheaded by young volunteers involved in Truth about Youth - supports the project’s overarching aim of challenging and changing the negative portrayal of young people in the media and in wider society. Along with showcasing best practice, the event will also celebrate the achievements of those actively involved in challenging negative perceptions and stereotypes.

Susana Giner, Director of the Youth Media Agency – the home of youth media in the UK; connecting and supporting over 150 youth media platforms including radio, TV and magazines, online and print – will be delivering the keynote speech. Susana says: “Events like this, which celebrate the positive talent of young people are hugely important in the UK. We are very honoured to be involved with Youth Focus: North East and the Positive Media Showcase. We are seeing more and more how mainstream media are realising that if they do not connect with young people, they will quickly become irrelevant to the next generation of media consumers.”

There will also be a series of master-classes and presentations throughout the day, culminating with a lively discussion panel. The event will enable professionals, media representatives and young people to network and share ideas.

The Positive Media Showcase takes place on Thursday 11 December 2014, 10am – 1.30pm at BALTIC in Gateshead. Places are free but must be booked in advance. Further information can be found on www.youthfocusne.org.uk.

Established 25 years ago, Youth Focus: North East is an award-winning charity that delivers a number of regional programmes encompassing youth employment, health, education and the arts, and intergenerational work.

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